Welcome to our live coverage of Adobe Summit 2023. For the next two days (June 8 - 9), we’re on the floor at ExCel London to see what’s new from Adobe.
CEO Shantanu Narayen will be kicking things off in the opening keynote, He’ll be joined by other Adobe execs and industry leaders to reveal the latest work from the company, and its impact. Expect plenty of focus on productivity, personalization, creativity, and, of course, AI.
Day One is about to start - and we'll be here to provide all the updates as they happen.
This is London calling. We’ve arrived at the Excel for Adobe Summit 2023. It’s warm, it’s bright, and we’re already two coffees in - so it should be a great day.
Centered around creating modern digital experiences, Adobe Summit is a must for anyone in marketing, eCommerce, CX, data analytics, and more. And we’ll be here bringing you all the latest news and updates as they happen. We’re expecting to see announcements across a range of products, including Adobe Firefly and Adobe Express.
The morning begins with Adobe boss Shantanu Narayen taking to the stage for the opening keynote. He’ll be joined by President of Digital Experience Business Anil Chakravarthy, President of Digital Media David Wadhwani, and business leaders from other organizations.
Not long to go now.
The lights dim, the music cranks up. It's about to start....
President of Digital Experience Business Anil Chakravarthy hits the stage to welcome everyone.
First mention of generative AI - and we're only three minutes in. Expect many, many more...
"Digital markets and digital products are converging," says Chakravarthy. And it's up to businesses to connect and personalize experiences.
He calls it "experience-led growth".
Shantanu Narayen, CEO, comes to the stage. The focus is on the revolutionary nature of everything digital - he likens it to the radical impact of mobile.
"Creators need tools with power and precision" to get the right message to the right people at the right time.
Narayen highlights the decades-long investment in AI, and Adobe’s approach to the new technology, which can loosely be described as “responsible”.
He explains that content will be tagged to increase transparency, provenance, and authorship.
President of Digital Media David Wadhwani bounds to center-stage. He tells the audience, “marketing happens in real-time. It’s as fast as social.”
Building on Narayen’s comments, Wadhwani says AI-generated content from Adobe is safe for commercial use since it tracks all the data from start to finish.
"Adobe magic," Wadhwani says after a display of Adobe Firefly working inside Photoshop.
But now the focus is on Express, with creative teams and marketers brought together with the tool.
The company's showing some major love to the online graphic design app. Better integration with other Adobe products, more stock imagery, and built in gen AI. Ever wanted to create unique font textures through artificial intelligence? That's a thing now.
It's official: Adobe Express and Firefly for Enterprise is now available.
Chakravarthy returns to talk marketing, marketing teams, and marketing tools. Adobe Mix Modeller and Adobe Product Analytics are getting a whole lot of love, and we're promised a demo later during the keynote.
After that interlude, Narayen is back on stage for a fireside chat with CEO of Publicis Group Arthur Sadoun. They've set up a table and two chairs. No actual fire, though.
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